Rodenstock Presents the New Spectacle Lenses MyCon
The solution for children with myopia
Munich, January 2023 – Whether tablets, computers or homework, today’s children focus more on what’s directly in front of them rather than spending time outdoors. This behavioural change is leading to an increasingly higher number of children developing myopia – also called nearsightedness. In 2020, over a third of the world’s population was myopic, a sharp increase from only two decades ago. The experts at Rodenstock have developed a solution: The new Rodenstock MyCon lenses that are specially designed to correct myopia and ensure sharp vision while controlling myopia progression in children.
If one of the parents is myopic, the child’s risk of developing the condition is increased. The risk is even higher if both parents are myopic, with the likelihood rising to 35-60%. Myopia also tends to progress faster if the child’s parents are myopic. Childhood myopia also increases the risk of eye disease in adulthood. Controlling childhood myopia helps ensure healthier eyes in the long run, as the risk of developing eye diseases in adulthood is significantly reduced.
As vision experts, we at Rodenstock always strive to create the sharpest vision possible – also for children. That's why with the new MyCon lenses (the name comes from Myopia Control) the company developed a solution to help control myopia progression in children.
Myopia is a result of the eye being slightly too long. The way normal single vision lenses correct myopia causes light in the periphery to hit behind the retina. For some children, their eyes try to adapt and grow even longer, which causes the myopia to progress further.
Rodenstock MyCon lenses correct myopia while controlling eye elongation, slowing myopia progression. With MyCon lenses, light in the periphery is refracted to hit in front of the retina, slowing eye elongation, a crucial aspect of maintaining children’s vision. That’s why the progression control areas in MyCon lenses are placed to the sides of the lens and ensure that light in the periphery does not hit behind the retina. Here, they slow myopia progression or eye elongation, while leaving the main vision zones of the lens undisturbed, creating sharp vision. The focus area in the lens ensures that the child can see sharply wherever they focus their eyes.
A Lens Technology with Proven Results
When documenting the effects of myopia control lenses, it is important to consider regional differences. As more children in Asia develop high myopia, the positive effect of reducing myopia progression using myopia control lenses is also higher.
An independent clinical study examining myopia progression in Caucasian children aged 7 to 14 years over a period of 5 years has shown that myopia control lenses built on the principles of Rodenstock MyCon are effective in reducing the progression of myopia by up to 40%.
Advantages for the Optician
For some children, wearing glasses can be a barrier, as they are unhappy with the looks. Rodenstock MyCon lenses are available in index 1.5, 1.6, 1.67, and 1.74, which make the lenses both thinner and sleeker than many other myopia lenses on the market – a strong sales argument for the optician. With MyCon the optician reaches an entirely new target group. They can recommend the MyCon lenses to all myopic children, no matter if a child is slightly myopic or highly myopic.
With attractive advertising materials and a comprehensive campaign, the optician ensures long-term customer loyalty with support from childhood onwards and also shows their expertise in sharper vision for children.
About Rodenstock
The Rodenstock Group is a world-leading manufacturer of high-quality lenses. With the philosophy "B.I.G. VISION® FOR ALL", the lens manufacturer represents a paradigm shift in individual progressive lenses. The company, which was founded in 1877 and has its head office in Munich Germany, employs around 5,100 staff worldwide and is represented in more than 85 countries with sales offices and distribution partners. Rodenstock operates production facilities at 16 locations in 15 countries. Further information can be found online at www.rodenstock.de/presse
Press Contact:
Rozalb Naqshbandi
Marketing Manager
Rodenstock Australia