HOYA Vision Care Australia & New Zealand Launch NuluxiDentity V+ Single Vision Lenses with 360°Visual Comfort
SYDNEY, AUSTRALIA – 1 APRIL 2023 HOYA Vision Care Australia & New Zealand announced today the launch of Nulux iDentity V+ single vision lenses with 360°visual comfort, the latest addition to its free-form single vision lens portfolio.
Traditional single vision lenses correct vision effectively in the centre of the lenses. However, these onesize-fits-all lenses do not meet patients’ increasing needs for high quality peripheral vision. Nulux iDentity V+ is for patients who struggle with peripheral distortions in conventional single vision lenses and want to have 360° visual comfort everywhere they look.
Nulux iDentity V+ single vision lenses are tailored to patient’s individual measurements, frame choice and wearing needs. They offer focused vision in all directions and superb visual performance over the entire lens.
“For a long time, single vision wearers have been underserved. The technology available to differentiate their experience is here, and we are proud to bring it to market,” said Craig Chick, Managing Director, HOYA Vision Care Australia & New Zealand.
Nulux iDentity V+ provides personalised 360° Visual Comfort™ by integrating four key elements into the design:
Backside Surface Precision Technology® – A modern optimisation process which refines points across the entire back surface and creates a thinner and flatter lens profile, offering patients a much wider clear field of vision than standard single vision lenses.
Oblique angle compensation – when looking through the lens at an oblique angle, several aberrations are created. Any frame wrap angle or tilt will alter a patient’s prescription, causing vision issues and eye fatigue. HOYA’s Nulux IDentity V+ lens eliminates these aberrations using freeform surfacing and aspheric/atoric surface contouring, creating distortion-free visual clarity.
The patient’s position of wear parameters – including within the lens’ design their unique wearing measurements such as pantoscopic tilt, frame wrap angle and vertex distance worn provides high patient satisfaction.
Wearer’s frame choice – the lens design allows patients to select the frame they love without compromising visual acuity and comfort.
HOYA’s Nulux IDentity V+ lens will be available from 1 st April 2023.
For enquiries, please contact your HOYA Sales Consultant or free call 1800 500 971 (Australia) or 0800 744 692 (New Zealand).
About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a passionate and global leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, HOYA continuously aims to bring the best possible vision care solutions to Eye Care Professionals and their patients around the world. The company supplies lenses in 110 countries with a network of over 17,000 employees and 43 laboratories around the globe.
About HOYA
Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.
For further information, contact:
HOYA Vision Care
Ulli Hentschel
HOYA ANZ Training & Development Manager
M: 0498 016 278