HOYA Vision Care Australia & New Zealand Launches New Hi-Vision SUN Pro Coating Gear up for spring and summer outdoor activities with double-sided UV protection

SYDNEY, AUSTRALIA – 1 OCTOBER 2021 – HOYA Vision Care Australia & New Zealand, today announced the launch of its new Hi-Vision SUN Pro lens coating which provides both front and back protection against the sun’s harmful UV rays.

The lens coating makes it easier for wearers to see in bright-light conditions, protects eyes against harmful effects of the sun and lessens the amount of squinting. As we move into the more light-filled spring and summer seasons, protecting ones’ eyes from harmful UV rays is as important as protecting the skin from the sun’s damaging ultraviolet rays.

UV exposure over time can play a role in the development of cataracts and other eye disorders and diseases, so it is essential to protect the eyes as well. “HOYA’s new Hi-Vision SUN Pro lens coating offers increased comfort during outdoor activities and sun exposure,” said Griff Altmann, CTO, HOYA Vision Care.

“We are collaborating closely with Eye Care Professionals to help raise awareness with their patients about the importance of protecting eyes against harmful UVA and UVB rays which is often an afterthought.” In addition to preventing UV transmission through the lens, the back surface of the new HOYA Hi-Vision SUN Pro lens coating reduces UV rays from being reflected into the eyes when facing away from the sun.

The lens is scratch resistant for enhanced durability during outdoor activities and water, grease and dirt repellent for easy cleaning. “The launch of HOYA’s new Hi-Vision SUN Pro lens coating in Australia and New Zealand is a reflection of HOYA Vision Care’s mission to support and champion Eye Care Professionals and provide innovative, evolving products for their patients,” said Craig Chick, Managing Director, HOYA Vision Care ANZ.

HOYA’s fashion forward looking Hi-Vision SUN Pro coating is available on all of HOYA’s tinted and polarised lenses. About HOYA Vision Care For over 60 years, HOYA Vision Care has been a passionate global leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, HOYA continues to drive optical technology innovation with the aim of finding the best vision care solutions for Eye Care Professionals.

The company supplies lenses in 52 countries with a network of over 18,000 employees and 45 laboratories around the globe. About HOYA Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields.

In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions.

In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.

For further information contact: HOYA Vision Care Ulli Hentschel Hoya National Training & Development E: Ulli.hentschel@hoya.com M: 0498 016 278 www.hoyavision.com.au