Australian Eyewear Market Poised for Steady Growth

The Australian eyewear industry is set for sustained expansion, with market revenue projected to reach US$2.89 billion in 2025 and an annual growth rate of 2.93% from 2025 to 2029. This upward trend reflects the increasing demand for prescription eyewear, contact lenses, and premium optical products, driven by factors such as rising myopia rates, an aging population, and a growing preference for fashion-forward eyewear.

As consumers become more health-conscious, there is also a rising demand for blue light-blocking lenses and UV-protective coatings, further fueling market growth. Additionally, digital transformation in optometry, including tele-optometry and AI-driven diagnostics, is reshaping the patient experience, enhancing accessibility, and streamlining service delivery.

With independent optometrists, optical chains, and e-commerce retailers competing in an evolving landscape, businesses that leverage innovation, sustainability, and personalized care will be best positioned to thrive. As Australia’s optical market continues its expansion, industry professionals should stay attuned to consumer trends and technological advancements to remain at the forefront of this dynamic sector.