MARCOLIN AND HARLEY-DAVIDSON STRENGTHEN THEIR WORLDWIDE EYEWEAR RELATIONSHIP THROUGH 2027
Longarone (Belluno), January 10, 2023 – Marcolin and Harley-Davidson Motor Company announce today the renewal of their licensing agreement for the design, manufacturing, and worldwide distribution of optical frames and sunglasses branded Harley-Davidson®.
This new arrangement now includes the addition of Performance and Protective sunglasses designed for on- the-bike use. The relationship, started in 2013 following the Viva International acquisition by Marcolin, envisages a further six-year extension until December 31st, 2027.
Besides the manufacturing of Harley-Davidson eyewear for men and women, the two companies will enter a new global product segment, with performance sunglasses and protective eyewear designed for motorcycle riders.
This new category of sunglasses will include foam linings & removable gaskets and will meet other applicable ANSI safety features such as high velocity and high mass impact.
Marcolin will take their expertise in luxury & fashion eyewear and combine this with the rigorous testing needed to meet the proper protective eyewear standards to create eyewear designed for riders.