HOYA Vision Care Australia & New Zealand Launches New Hi-Vision Anti-Bacterial Coating for Spectacle Lenses

Innovative lens coating proven to reduce bacterial growth by 99.9%1 SYDNEY, AUSTRALIA – 1 OCTOBER 2021 - HOYA Vision Care Australia & New Zealand, today introduced a new Hi-Vision Anti-Bacterial lens coating which is proven to reduce bacterial growth on the surface of a lens by 99.9%.

The innovative Hi-Vision Anti-Bacterial lens coating can help reduce the chance of eye infections while meeting the increased global demand by consumers for safer, more hygienic products brought about by the COVID-19 pandemic.

The Hi-Vision Anti-Bacterial coating, applied to both the front and the back of the lens surface, contains silver ions known as AG+ which penetrate bacteria and change the intracellular enzyme within the bacteria, stopping its function.

The coating uses Kohkin, an anti-bacterial process that can inhibit bacterial growth for a long period of time, unlike sterilization or disinfection which only temporarily kill and eliminate bacteria. “When you touch surfaces, germs can end up on your lenses and potentially in your eyes which is why we developed the Hi-Vision Anti-Bacterial coating,” said Griff Altmann, CTO, HOYA Vision Care.

“HOYA Vision saw the need by patients and Eye Care Professionals for increased anti-bacterial related products to provide an extra layer of confidence for spectacle lens wearers.” HOYA’s Hi-Vision Anti-Bacterial lens coating is certified for both its quality and effectiveness by ISO and The Society of International Sustaining Growth for Antimicrobial Articles (SIAA) with HOYA being the first eyeglass lens manufacturer to be registered with SIAA.

“The launch of HOYA’s new anti-bacterial lens is testament to HOYA Vision Care’s mission to support and champion Eye Care Professionals and provide innovative, evolving products for their patients,” said Craig Chick, Managing Director, HOYA Vision Care ANZ.

“Importantly, the launch of Hi-Vision Anti-Bacterial coating in turn creates a ‘Full Control’ 4-in-1 combination that will provide Australians and New Zealanders with the ultimate in eye protection,” said Ulli Hentschel, National Training & Development Manager, HOYA Vision Care ANZ.

“Full 1 Based on BOKEN quality evaluation institute’s anti-bacterial activity value test results (Staphylococcus aureus and E.Coli) Control is a combination of HOYA's four signature lens coatings, namely, Diamond Finish, UV Control, BlueControl and new Hi-Vision Anti-Bacterial.

The benefits of the ‘Full Control’ 4-in-1 combination directly address 4 current eye care consumer concerns: hygiene, digital eye strain, UV protection and lens scratch resistance. This combination is a first-of-its-kind solution for Australian and New Zealand glasses wearers.”

# # #

About HOYA Vision Care For over 60 years, HOYA Vision Care has been a passionate global leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, HOYA continues to drive optical technology innovation with the aim of finding the best vision care solutions for Eye Care Professionals.

The company supplies lenses in 52 countries with a network of over 18,000 employees and 45 laboratories around the globe. About HOYA Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields.

In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions.

In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries.

With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people. For further information contact: HOYA Vision Care Ulli Hentschel Hoya National Training & Development E: Ulli.hentschel@hoya.com M: 0498 016 278 www.hoyavision.com.au