HOYA Vision Care Australia & New Zealand Announce New Next Generation Range of Occupational Lenses

HOYA Vision Care Australia & New Zealand have announced their new, next generation portfolio of occupational lenses will launch on 11 July 2022. Meeting the demands of today’s marketplace where people are spending increasingly more time indoors and on digital devices both at home and work, the suite of lenses include Hoyalux iD WorkStyle 3, Hoyalux WorkStyle Business, Hoyalux WorkSmart Room and the SUPEREADER.

Each lens has its own unique attributes and is designed to make it easier for wearers to work with near and intermediate vision areas. By launching the new suite of lenses, HOYA provides Eye Care Professionals with a wide array of options so they may easily find the right vision solution that fits each wearer’s needs, as there is no one size fits all solution.

Key attributes include: Hoyalux iD WorkStyle 3: is a Premium lens designed for the clearest, most comfortable & natural vision when switching between different digital devices at the near to far intermediate distances up to 1m, 2m or 6m.

It is available in three individual designs (Close, Screen, Space) that can be utilised based on visual preferences. It is equipped with premium Binocular Harmonization Technology™ verified with Hoya’s Binocular Eye Model and AdaptEase technology for wider fields of vision. Hoyalux WorkStyle Business: is a good mid-tier solution for progressive lens wearers who would like wide vision areas when working on near and intermediate vision distances, up to 2m or 4m. It includes View Xpansion technology which maximises the visual fields to the periphery of the lenses, and offers swim and sway reduction.

Hoyalux WorkSmart Room: is an entry-level occupational lens with a distance range up to 4m, enabling the wearer to switch effortlessly between their computer screen and keyboard, whilst having a perfect overview of their desk all day long. It offers swim and sway reduction and a stable image perception in a dynamic environment. SUPEREADER: Is designed for heavy readers. This lens offers support at near distances and has a much better depth than ordinary reading lenses.

It includes Quic focus technology, providing natural head posture for less head rotation for near work. “Developed for easy adaptation, HOYA’s new updated line of occupational lenses are designed to meet the growing demand from our Eye Care Professionals as people spend more time indoors,” said Craig Chick, CEO, HOYA Vision Care Australia & New Zealand.

“The lenses help to improve the wearers vision comfort and ergonomic posture allowing them to work or focus on near and intermediate vision areas in a more relaxed and comfortable way which is beneficial over time.”

“The launch of HOYA’s new suite of occupational lenses is a reflection of HOYA Vision Care’s mission to support and champion Eye Care Professionals and provide innovative, evolving products for their patients,” said Ulli Hentschel, National Training & Development Manager, HOYA Vision Care ANZ. The new suite of occupational lenses will replace HOYA’s previous indoor designs.

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About HOYA Vision Care

For over 60 years, HOYA Vision Care has been a passionate global leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, HOYA continues to drive optical technology innovation with the aim of finding the best vision care solutions for Eye Care Professionals. The company supplies lenses in 52 countries with a network of over 18,000 employees and 45 laboratories around the globe.

About HOYA

Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields.

In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions.

In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.

Hoya can be viewed at www.hoyavision.com/au

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