Essilor® Stellest™ Advertising Campaign to Drive Patients to Essilor® Practices

EssilorLuxottica is proud to be at the forefront of myopia management,  and is making a significant media investment to drive awareness of myopia in parents and highlight its breakthrough solution Essilor® Stellest™, the lenses that slow down myopia progression by 67% on average*. The campaign will launch in Australia and New Zealand, and will run across out of home, radio and digital media.

In addition, Essilor will support the campaign with store elevations and training programs.  The campaign ultimately aims at driving patients to Essilor independent practices for a clinical assessment and recommendation. 

*Compared to single vision lenses, when worn by children at least 12 hours per day every day. Bao, J., Huang, Y., Li, X., Yang, A., Zhou, F., Wu, J., Wang, C., Li, Y., Lim, E.W., Spiegel, D.P., Drobe, B., Chen, H., 2022. Spectacle Lenses With Aspherical Lenslets for Myopia Control vs Single-Vision
Spectacle Lenses: A Randomized Clinical Trial. JAMA Ophthalmol. 140(5), 472–478. https://doi.org/10.1001/jamaophthalmol.2022.0401