Dragon® Eyewear (Marchon Article)

Dragon® Eyewear, continue to push the envelope of technological advancement in the eyewear industry through the roll-out of their proprietary LUMALENS® lens technology across the brand as standard.

LUMALENS® brings the world to life in high definition through intensely vivid colour optimisation, razor-sharp clarity, and remarkable depth perception. In all environments and across the full spectrum of light conditions, this exclusive Dragon technology adds brilliant detail and dimension to the wearer’s visual field.

By filtering out light attributed to haze and glare while amplifying light that intensifies clarity, LUMALENS® empowers the wearer’s vision, creating a vibrant, crystal-clear connection to the experience they seek. Dragon’s LUMALENS® sun collection leverages a multitude of different base tints.

Each base tint has been tried, tested, and carefully selected to optimise the viewing experience for the wearer in its specific environment. “As a leader in the performance and lifestyle eyewear category, the expansion of our exclusive LUMALENS® technology into our sunwear collection allows us to take another major step forward to enhance our offering across multiple categories,” said Lauren Makofske, Global Brand Director of Dragon Alliance.

“At the same time that we introduce LUMALENS® to our injected sun offering, this is also the first season these frames will be produced with our new eco-friendly, plant-based resin material, simultaneously asserting the brand’s commitment to innovation and social responsibility to bring more sustainable practices to the brand’s eyewear business.”

LUMALENS® technology now comes standard across the Dragon range and is available worldwide at select Dragon specialty retailers and at dragonalliance.com.au