The Reference Guide

From simple beginnings as a four page Suggested Ophthalmic Retail Price List in 1980, the Eye Talk Reference Guide has grown into an essential reference book of more than 180 pages.

The Optical Distributors and Manufacturers Association - the peak body for manufacturers, suppliers and importers of optical and ophthalmic products and services in Australia (ODMA) - acquired the Eye Talk business in 2014.

The ODMA Eye Talk Reference Guide contains a wide range of important reference information for use in practices every day and is updated quarterly to keep up with the changes and additions in the marketplace.

Eye Talk Digital

Eye Talk Digital is a companion service to the industry-standard Eye Talk Reference Guide. Subscribers can use this service to download a computer file containing the latest product and price changes. When used in conjunction with popular practice management software, this avoids the need to enter all of the price and product changes every 3 months. 

Simply download the Eye Talk Digital file, then use your software (e.g., Optomate, Ocelot or Sunix Vision) to import the latest information.


By using the data codes in the Eye Talk Reference Guide, you will have instant access to the latest information.


Please note that we no longer offer issue codes. To access our online ET Digital Download Service, simply proceed to the login page and enter your username and password. If you are not already a member of ET Digital and wish to subscribe, please visit our subscription page to become a member and gain access to all the advantageous features ET Digital has to offer.


Important notice: any version of Internet Explorer won't work properly with ET Digital, as Explorer is outdated, unsupported and isn't compatible with the latest web technologies. Recommended web browsers: Google Chrome, Mozilla Firefox, Apple Safari & Microsoft Edge.

Eye Talk Web App

The Eye Talk Web App is a unique tool which allows you to access data from the Eye Talk Reference Guide and also create customised lists for each practice. The app is available as part of the Eye Talk Digital subscription.


The Digital subscription also gives access to a suite of Eye Tools, including Rx Transposition, Dioptre to Radius, Vertical Prism in Progressives, Refractive Index of Lenses, Soft Toric-Over Refraction, Distance Visual Acuity and many more.

What's New!


We have been applying the finishing touches to the October issue of the ODMA Eye Talk Reference Guide. Expect the magazine in your practice by late September.  


We are also very excited to be including our new LOOKBOOK 2020 for use in your waiting rooms but also being distributed direct to Qantas Lounges, hotels, hairdressers and more to help drive custom to your practice.

Eye Talk Advertisments

Click here to visit the VSP Australia website advertised Click here to visit the Frame Care Australia website advertised Click here to visit the Bausch & Lomb website advertised Click here to visit the Mimo website advertised Click here to visit the Tokai Optical website advertised Click here to visit the CooperVision Inc website advertised Click here to visit the CR Surfacing Laboratories website advertised Click here to visit the Transitions Optical Australia website advertised Click here to visit the Zeiss website advertised Click here to visit the Capricornia Contact Lens website advertised Click here to visit the Maxim Optical Pty Ltd website advertised Click here to visit the Contact Lens Centre Australia website advertised Click here to visit the Hoya Lens Australia website advertised Click here to visit the RX Safety website advertised Click here to visit the Hoya Lens Australia website advertised Click here to visit the Essilor Australia website advertised Click here to visit the VSP Australia website advertised Click here to visit the Shamir Australia website advertised Click here to visit the BOC Instruments website advertised Click here to visit the Hoya Lens Australia website advertised Click here to visit the Cyclopean Design Pty Ltd website advertised Click here to visit the Zeiss website advertised Click here to visit the Alcon Laboratories website advertised Click here to visit the Safilo website advertised Click here to visit the Bausch & Lomb website advertised Click here to visit the Alcon Laboratories website advertised Click here to visit the Mimo website advertised Click here to visit the Essilor Australia website advertised Click here to visit the Essilor Australia website advertised Click here to visit the Contact Lens Centre Australia website advertised Click here to visit the Bolle Brands website advertised Click here to visit the O=MEGA19 website advertised Click here to visit the CR Surfacing Laboratories website advertised Click here to visit the Rodenstock website advertised Click here to visit the O=MEGA19 website advertised Click here to visit the Zeiss website advertised
Click here to visit the Optimed website advertised Click here to visit the AFT Pharmaceuticals website advertised Click here to visit the Optimed website advertised Click here to visit the Hastings Optical Supplies website advertised Click here to visit the Bonastar website advertised Click here to visit the Opticare website advertised Click here to visit the TAFE NSW website advertised Click here to visit the Optometry Giving Sight website advertised Click here to visit the Bausch & Lomb website advertised Click here to visit the Rodenstock website advertised Click here to visit the BOQ Specialist website advertised Click here to visit the Younger Optics website advertised Click here to visit the Shamir Australia website advertised Click here to visit the Optos Australia website advertised